Sharing & Discovering - Part 2
Current social network apps have been pushing towards a more ephemeral photo-video sharing experience (‘Living the moment is more fun'). However, the main industry players are still focusing on older competences: the digital preservation of memories. Certain fashion apps have also tried to build an environment of digital preservation, by empowering users to create virtual closets.
Overall, the industry incumbents have not been able (yet) to: empower users to preserve their past by summarizing ‘lasting’ digital life’s moments in a comprehensive, fun and magical way; make preserving and sharing ‘lasting’ digital life’s moments cool again; empower users to relive their life’s moments in a fast and magical way (with only a few touches).