FashTime changes the users’ mindset of how visual content is appreciated. We bring back one of the oldest units of measurement used to quantify interest and appreciation: Time.
A Like is not fractionable (interest cannot be measured on a scale).
A Like leads to social media pressure and is often put out of “pressure”.
Likes are overused (or underused).
Likes can be bought easily.
Time is the real currency of attention.
Time reduces the pressure from not being liked (enough).
Time is not purchasable.
Time democratises interest.
Time & Fashion
Fashion is not “liking” something.
It’s paying attention to or being interested in something.
Time is key in Fashion. Time defines Fashion.
Time measures trends and attention.
We worked to embody these concepts into disruptive digital products.
However, there is more besides the idea of Time…
FashTime is a start-up that develops cutting-edge digital tools, with a strong focus on the Millennial and Z Generations and the Fashion, Lifestyle and Automotive Markets.
We target 3 areas of activity:
Focus on cool social media
The Millennial and Z generations use social media to engage with their favourite brands.
Gen Z is likely to experiment with new services provided by retailers.
Overload on feedback
Especially the Gen Z is offering more feedback than any other cohort.
Half of Gen Z social shoppers say that they give feedback often or very often.
Get Closer to the costumer
Since 2010, there has been a 530% increase in social media advertising:
consumers are engaging with social channels for product info and purchase.
Don’t be scared about Ads
As digital natives, Gen Zs use different networks for each stage of their shopping journey and have developed a high tolerance for digital ads.
Get insights to enhance your followers / costumers
Measurement has become increasingly complex due to fragmented customer journeys.
Connecting with customers in the right moment is crucial.
Millennial & Z Generations
Fashion, Lifestyle and Automotive Markets
User Engagement, E-commerce Conversion, Analytics
The first content-sharing business tool to enable users to vote between two paired photos with a click.
The first analytics tool to provide the Time-based HeatMap.
Engage your followers, connect to your e-commerce and receive world-exclusive analytics.
Create your 2-in-1 photo post and tag the photo items
Share and wait for your followers to vote or make actions.
A tool for your brand’s social media profiles and beyond
Get the report and see where people look at and for how long: Demographic + time-based HeatMap
The Video Tag Editor
Let your business bring e-commerce into your social media video.
The first tool for Brands to place moving tags on social video content.
Upload your video to be shared on social media
Place moving tags on social video content
Inform and redirect viewers in the simplest way possible
Custom for your business
Customized fashion-digital tools to engage the next generation.
Designed and made for you.
Challenge with multiple photos
FashTime For Business
The suite of fashion-focused digital technologies
made for brands building momentum with the Millennial and Z Generations:
Challenge, Video Tag Editor and Customs
The new way of connecting with a social community
The Profile Bubbles: Simply smarter.
Choose how to play.
Sign up as a Normal User or a Pro one.
The new way of sharing our life and discovering others’
The Bubble Posts: Simply more fun.
Create a Moment (1-photo post) or Challenge (2 photos in 1 post).
Tag items, occasions, locations and day-time with our bubbles.
The new way of finding content and social shopping
The Fash Tags: Simply more accurate.
Touch the bubbles to filter content.
Search whatever you want with our tags.
Click and buy.
The new way of liking & thinking
The Fash Time: The real currency of attention.
Opening a photo makes you spend seconds on it.
Gain as many seconds you can and check your Fash Time.
The new way of voting & taking decisions
The Fash Vote: The fastest way to vote.
By swiping left or right, users can express their preference on two photos.
Once a challenge expires, see how many swiped A or B.
The FashTime Mobile App
The Fashion Lifestyle Network where brands and the Millennial and Z generations come together in a new way and decide on daily challenges.
The first platform that eliminates the concept of the over-used “like”, replacing it with the measurement of Time spent on content.
"Think in seconds"
How FashTime benefits brands and users
Engage and reach followers through a new innovative game
Make it easier for your followers to help you decide
Connect directly to your site
Catch trends with a new and meaningful social currency: Time
Receive targeted analytics that actually help you make decisions
Crowdsourced Design and Prototyping
Market Research and Merchandising
Direct product identification for social video content
Increased e-commerce sales from video content
Viewers immediately know which items and looks appear in any video
Instant ability to buy products seen in video
No distortion of traditional video experience
Engage and reach followers through a new magical experience
Connect to your site and know easily about your products’ use
Measure trends with a new and different social currency: Time
Make it easier for your followers to help you decide
Preserve and discover fashion-digital memories magically
Find what you’re looking for and buy it
Know the real interest of people on what you share
Take fast decisions together
Where to use FashTime's products and maximize benefits
Higher social engagement and e-commerce traffic.
Insights to customer tastes before the purchase.
Lower cost of data science division.
Unbiased testing of products and more.